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Jaguar have been doing some cheeky promotion of the new XE in Germany; :ymapplause:

Wheel Tire Car Land vehicle Vehicle


They covered a BMW 3-Series in camouflage tricking people into believing this is actually the upcoming Life Cycle Impulse (BMW's fancy way of saying facelift).

Slapped onto the camouflage is the "der-neue.com" (Translation: The New?) label, inviting those who see the camouflaged prototype to access the website in order to find out more about the alleged facelifted 3-Series. However, to the surprise of many, the website is actually for the 2015 Jaguar XE and it asks users to insert their e-mail address to receive info about the baby Jag.

Apparently, Jaguar is using a similar trick on the Audi A4 and Mercedes-Benz C-Class :))

Source: http://www.bimmertoday.de/2014/07/11/bmw-3er-facelift-2015-jaguar-xe-werbung-der-neue-com/#
 

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