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Press Release:

On the day of its official reveal in London, the Jaguar XE is already proving a hit with company car drivers, according to the latest findings from independent market research agency, Sewells Research and Insight.

Questioning 4,250 businesses and company car drivers in the largest and most comprehensive survey of its kind, the Jaguar XE has proved to be a highly aspirational choice for company motorists looking to change their car in 2015, achieving the highest future consideration score of any model.

Of those drivers who tend to choose executive or luxury company cars, 88% of those questioned expect to at least consider the car.

Sewells is expecting the general excitement and anticipation around the launch to convert into a long order book for dealers, with almost half of drivers questioned (47%) saying they will 'definitely consider' the new XE and 1 in 10 already stating it is going to be their first choice of company car.

The Jaguar brand has received a major overhaul in the past decade with their sportier styling and handling cars becoming highly desirable alongside traditional German rivals.

John Maslen, brand director at Sewells Research and Insight, commented: "The official reveal of the new XE is only likely to increase interest from drivers. The challenge for Jaguar is to meet this anticipated level of demand at a brand and dealer level as it moves into a higher volume part of the premium market."
 

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This is a very critical car for Jag. Their big volume seller to be. I hope they've got it right....both the car and its marketing.
 
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