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I work for jag and info we're getting is telling us this will be our cheapest jag specifically aiming to compete with 3 Series and A4 models. £23,000 is about right for the pricing to start at :ymparty:
 

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Jaguar won't be competing in the entry level 316 petrol market which is the only 3 Series around that price (23,500 iirc?). Like for like comparison would be the 320d which definitely does not start at £23,500. Expect the XE to be around the £28,000 mark.

We have already been told by Jaguar not to expect them to compete on price. Expect lots more kit instead though...
 

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chatting to the sales staff at Bristol , one said 25K and the other 27K In reality no one knows yet just a guess
 
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